MAKING OF... Austin 2024
Welcome to the exclusive Austin hub for the making of the collection. Thank you for your purchase, check out the content below to learn more and continue browsing!

Creating the Collection - Austin

Thank you for picking up the 2024 Williams Racing Austin Collection Cap!
We are thrilled to be back in Texas, and delighted that you chose to share your support for the team with our latest cap.
We've loved coming to this part of the US ever since the circuit debuted on the calendar back in 2012, which is why we’ve decided to celebrate the occasion in 2024.

Why Burnt Orange?

Austin is a firm favourite on the calendar, so it’s only right that we look the part when we rock up at Circuit of the Americas.
Our 2023 Austin Race Collection Cap was hugely popular, so it is back with a refreshed design for 2024. Sporting the iconic burnt orange colourway that is synonymous with the city of Austin, the cap also features a retro-style Williams Racing logo on the crown.
The lily white t-shirt features a unique 'toolkit' chest pocket on the front, complementing the same retro-style logo. On the reverse, the logo takes pride of place - there will be no mistaking which team you are rooting for in ATX.
As a subtle nod to this incredible city, its name and state are also featured below the logo.
We are so excited to be racing around COTA once again in 2024 – and hope to see as many of you, wearing this special Collection, as possible.

FAST FACTS

Williams Racing has enjoyed visits to the Circuit of the Americas ever since it arrived on the calendar back in 2012.
With eleven points-scoring finishes in the eleven editions of the race so far, Texas has become something of a home-from-home for those in Williams Racing blue.
The iconic track draws inspiration from many pre-existing circuits, including the Maggotts-Becketts-Chapel sequence of Silverstone, Hockenheim's arena bends, as well as Turns 9 and 10 of Bahrain.
It is a firm-favourite among drivers and fans-alike.
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PAST COLLECTIONS

Great Britain

There's no place like home. Our 2024 Race Collection is all about celebrating our yet another visit to Silverstone, our home Grand Prix.

Why Heritage?

At Williams Racing, we are immensely proud of our history. Across nearly 50 years of Formula 1, we have been at the forefront of some of the finest F1 machinery in the world.
The British GP, in particular, holds some extremely fond memories.
Our very first victory came at Silverstone in 1979 when Clay Regazzoni stormed to a 24-second lead to take to the top step.
The following year, we won the British GP again, this time with Alan Jones, who became the first of seven Williams drivers to win the Drivers' Championship.
In that same 1980 season, led by Jones and Carlos Reutemann, we secured our maiden Constructors' Championship, scoring 120 points, well ahead of the grid.
Since then, we have triumphed at Silverstone eight times and we can’t wait to continue building our story, so here’s to more history in the making.

Great Britain Collection

Great Britain T-Shirt
Great Britain Cap

Miami

The Miami Grand Prix always means more, and we’re excited that our 2024 Race Collection incorporates a little local flavour.

Why Ice Cream?

In the ‘City where the heat is on’, there's a sweet escape that is found on almost every corner. That escape is ice cream.
In Miami, it’s more than just a desert, it’s a time-out from the sun's relentless embrace
This city is full of vibrant flavours and diverse cultures, so unsurprisingly, ice cream has become an art form. From the staples of classic vanilla to the allure of tropical fruits from the Caribbean, each scoop tells a story of Miami's melting pot.
From cones adorned with sprinkles and towering sundaes crowned with whipped cream. Then there are smooth gelatos, flavourful sorbets and the trusty ice pop. All of these different varieties are celebrated on the reverse of our 2024 Miami T-Shirt.
If you’re lucky enough to take a stroll down the Magic City’s bustling streets, you'll stumble upon countless hidden gems in seemingly endless colourful neighbourhoods. These ice cream parlours are more than just places to indulge; they're gathering spots where family and friends gather.

MIAMI COLLECTION

MIAMI T-SHIRTS
MIAMI CAPS

AUSTRALIA

Our Australia Collection celebrates the outstanding coffee culture in Melbourne, and here’s a little bit more about it…

Why Coffee Culture?

Melbourne's coffee culture is an essential part of the city's identity. At the heart of this culture is an impressive array of coffee options, having been a pioneer in the third-wave coffee movement.
One stroll around Melbourne's streets will reveal a plethora of cafés. These spots aren’t simply places to grab a quick cup, they each have their own unique atmosphere
Sharing a cup of coffee in Melbourne is more than a routine, it's a social event that brings people together. In essence, Melbourne's coffee culture is a lifestyle - a reflection of the city's creativity, diversity, and commitment to quality.
The dynamic nature of the coffee scene makes it an integral part of Melbourne's cultural fabric.
On the flip side, it could be said that coffee is the unofficial fuel of our sport. As we travel the globe to battle it out over 24 Grands Prix, building and racing some of the most complex machines ever created, coffee is an essential part of the process.
It’s fair to say coffee and Formula 1 go hand-in-hand, and there’s no better place to celebrate that than in Melbourne, Australia.

AUSTRALIA COLLECTION

AUSTRALIA T-SHIRTS
AUSTRALIA CAPS
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