Our mobile applications (“Apps”), and websites (including www.williamsf1.com) (together with the Apps, the “Website(s)”) use cookies and other similar technologies (as described below) to distinguish you from other users of our Websites. This helps us to provide you with a good experience when you browse our Websites, and allows us to improve our Websites and provide you with tailored content and advertising.

Cookies are small files of letters and numbers that we store on your browser or the hard drive of your computer if you agree.  Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

We use Google Analytics which is an advertising / performance cookie. The Websites use Google Analytics to help analyse how users use the Websites, collecting standard internet log information and visitor behaviour information in an anonymised form from which no user is identifiable. We have also implemented Google Analytics features based on Display Advertising (Google Analytics Demographics and Interest Reporting). This information is transmitted to Google and processed to compile statistical reports on activity on the Websites and so be able to develop the Websites and the content around our users’ interests. These reports allow us to optimise our user experience. Google provide a browser add-on for users who wish to prevent their data from being used by Google Analytics. Click [here] and [here] for an overview of privacy at Google, and click [here] if you wish to opt out from the operation of Google Analytics.  In addition, you can use the Google Analytics Opt-Out Browser Add-on to disable tracking by Google Analytics.

When you use our website, we share information that we collect from you, such as your email (in hashed form), IP address or information about your browser or operating system, with our identity partners/service providers. These partners return an online identification code that we may store in our first-party cookie for our use in online, in-app, and cross-channel advertising and it may be shared with advertising companies to enable interest-based and targeted advertising. To opt out of this use, please click here (https://liveramp.com/opt_out/).

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

You can choose which performance, functional, advertising and/or social media cookies we can set by clicking the relevant buttons in the cookie banner and OneTrust pop up box.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use browser settings to block all cookies (including essential cookies) you may not be able to access all or part of the Websites.

For more detailed information about cookies and how they can be managed and deleted, please visit www.allaboutcookies.org.

Any changes we make to our cookie policy in the future will be posted on this page, and where appropriate may be notified to you by e-mail.  Please check back frequently to see any updates or changes to our cookie policy.

Continued use of any Website will signify that you agree to such changes.

Questions, comments and requests regarding our cookie policy are welcomed and should be submitted here.

Please also contact us if you would like to know more about our data processing activities, to update or amend any of your personal data which you have provided to us or if you believe our records relating to your personal data are incorrect.

Our cookie policy was last updated on 20 December 2022.

Version: CP-2022-12