Launch season is firmly on the horizon and the anticipation is rising ahead of F1 75 Live at The O2 where our 2025 design will be revealed to the world.
From our debut in 1977 right up to the modern day, the look of the team has evolved throughout the decades.
Join us as we take a trip down memory lane to see how our livery has developed over the years.
White and Green
The first car produced by Sir Frank Williams and Sir Patrick Head was the FW06, running a predominantly white livery with a deep green stripe down either side.
Green, brought onto the cars as a result of title sponsorship by the national airline of Saudi Arabia, became more prominent as we said goodbye to the ’70s and rolled into the early ’80s.
Blue accents were also incorporated into the design, a colour that would soon become synonymous with the team.
Our first race wins, Drivers’ Championships and Constructors’ Championships would all be celebrated in these early white and green machines.
Yellow, White and Blue
The mid-1980s saw us bid farewell to green and welcome yellow onto our car, alongside white and a more prominent shade of blue.
This trio of colours would adorn our cars until the end of the 1993 season, with plenty of success celebrated in this era.
Three Drivers’ titles and four Constructors’ crowns would come our way in a colour scheme that is intrinsically linked with the era.
We couldn’t talk about this design without mentioning Nigel’s FW14B – Red Five – one of the most iconic racing cars of all time.
Blue and White
A title sponsorship from Rothmans International at the start of the 1994 season saw our livery change to match the brand’s colour scheme of blue, white and gold accents.
Although this design only ran for four seasons, it still had its fair share of titles, though it is arguably best remembered for Damon Hill’s 1996 triumph and the commentary that accompanied the moment he crossed the line in Suzuka.
“And I've got to stop because I've got a lump in my throat.”
Fancy a race?
Go solo or race as a team as the Williams Gaming Club heads to Sebring
Giving red a try
As the turn of the millennium approached, many people were trying new things before the 2000s began.
Well, at Williams we thought we’d give red a try. Besides, another team in the paddock had been running the colour for a while and we wanted to try it on for size.
The truth is Rothmans International chose to promote their Australian brand, Winfield, on the cars in 1998 and 1999, seeing us wave goodbye to the blue we had been running since ‘85.
In came a red, white and gold livery that still brings mixed opinions to this day.
It’s safe to say that the FW20 and FW21 certainly stand out from the rest in our Heritage Collection.
FW47 Launch Event
Don't miss a thing as we look forward to introducing the FW47 at Silverstone on Valentine's Day
Back to Blue and White
The turn of the millennium brought with it the start of a six-season collaboration with BMW. It also saw us settle back into a run of navy blue and white liveried machines.
Season by season, the design would change but the two base colours would remain the same.
The dawn of the hybrid era brought a shake-up to our car design; a deal with Martini brought with it their instantly recognisable racing colours that have graced sports cars, touring cars and rally cars down the years.
The Present Day
In recent years, we've embraced a modern evolution of its iconic blue palette.
The team’s liveries have prominently featured differing shades of blue, blending our origins with modernity. For example, did you manage to spot the subtle nod to Frank Williams Racing Cars on our FW46 last year?
We've also seen plenty of special liveries during this time, including Gulf's Bolder than Bold as chosen by the fans and our 800th race design in 2023.
What will 2025 bring?
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Be at F1® 75 Live!
See our livery revealed to the world in person on February 18th!