Abercrombie & Fitch x Williams Racing collection available

Williams Racing is proud to welcome Abercrombie & Fitch and Hollister into our portfolio of official licensees.

We're excited to bring our rich heritage to life through these products for new and long-standing fans alike. Our licensing team worked closely on initial product releases and is already looking to bring additional ranges to stores and online.

Last year saw the launch of three pieces in the Abercrombie & Fitch collection and four available through Hollister, with even more drops coming your way throughout 2024.

The collaboration showcases a range of products, including tees, crewneck sweatshirts and hoodies, featuring the iconic Williams logo and capturing some unforgettable historic race moments.

“Williams Racing is proud to welcome Abercrombie & Fitch and Hollister into our portfolio of official licensees,” Mathew Johnson, Licensing Manager for Williams Racing, shared

“We have one of the richest heritages in F1 and partnering with Abercrombie & Fitch allows us to bring a part of Williams history to fans of the team.

“Having worked closely on the initial product releases we have had amazing positive feedback and we are excited to continue bringing additional ranges to stores and online throughout 2024.”

Kelly Hall, Senior Vice President of Merchandising at Hollister Co., added, “We’re so excited to be partnering with Williams Racing to bring the spirit of one of the world’s leading Formula 1 racing teams to life in our Hollister and Abercrombie assortments.

“Fans have already expressed their excitement at seeing some of the designs that are live on our Hollister and Abercrombie sites right now, and with multiple drops of new pieces planned throughout 2024, we look forward to an exciting and fast-paced year ahead.”

Logan Sargeant recently dropped by an Abercrombie store to try out some of the new range for himself, and you can see what he got up to below.