Behind the Badge: Australia 2025

The first race week of 2025 is here and Melbourne is calling! That means you have the opportunity to start growing your 2025 race badge collection.

Unlock this weekend’s unique design to start earning exclusive rewards as you collect all 24 badges, including a final prize if you collect every single one.

Each Grand Prix Atlassian Williams Racing Badge is inspired by its race location, creating a vibrant collectable that stands out.

When you unlock this week’s design, you’ll also gain a vibrant selection of new assets for your Driver Card.

Read on to explore this weekend’s design, or scroll down to claim your first race badge of 2025! Don't delay, once Sunday is over the badge will be gone.

This year's badge series celebrates the rhythm of the race calendar through a bold, retro-inspired aesthetic that merges heritage with momentum.

Drawing from the nostalgic charm of vintage stamps, each badge embodies the essence of the Grand Prix experience.

The Australia badge channels the sunny, energetic spirit of Melbourne with a bold, retro-inspired design. A green and gold colour scheme grounds the badge in Australia's identity, while a boomerang and kangaroo add dynamic, symbolic elements of motion and heritage.

The illustration, crafted in a flat, high-contrast style, features Melbourne’s iconic tram, the Arts Centre spire, and hot air balloons floating above the city skyline - a familiar sight in Melbourne.

The composition is playful yet precise, capturing the vibrancy of the Australian Grand Prix in a collectible emblem of the race.