Behind the Badge: Azerbaijan 2024

We are ready to take on the high-speed streets of Baku this weekend, but are you?

You can now claim your Azerbaijan GP Badge and add it to your 2024 collection.

If you’re claiming your first badge this weekend, welcome along! If you’ve already collected the badges from every race so far, there’s an exclusive prize up for grabs if you complete the set.

Now let's take a closer look at what went into this weekend’s design...

The Williams Racing Azerbaijan Badge blends tradition and modernity, symbolising the unique character of the Baku City Circuit.

The design features the iconic Flame Towers, representing the new, and the historic fortress wall, representing the old. Contrasting colours of blue and earthy brown highlight the balance between past and present.

An abstract neon line structure in the background adds a contemporary touch, while the type features a texture with traditional patterns, reflecting Azerbaijan’s rich cultural heritage.

This badge captures the essence of the race, where history meets innovation on the streets of Baku.