The Williams Racing Fan Zone presented by Kraken is returning to London to coincide with one of the biggest races of the F1 calendar, the British Grand Prix.
Running from Tuesday 2 to Sunday 7 July, the ‘Williams Racing Fan Zone presented by Kraken’ will allow fans to get closer to the racing action, providing unforgettable experiences as Williams Racing returns to its home crowd. The event will be hosted at the iconic ‘Below the Lights’ at Piccadilly Circus, bringing the thrill of racing to the heart of the city, and will be free to enter for all.
During the week, fans will have the opportunity to:
Hear Q&As from Williams Racing F1 drivers Alex Albon and Logan Sargeant, as well as Team Principal James Vowles, Williams Racing Academy driver Zak O’Sullivan, and 2009 Formula 1 World Champion Jenson Button
Have the chance to win a private meet and greet with Alex, Logan, Jenson and James Vowles by scanning an appearance badge available in the Fan Zone
Chase the fastest lap times at Silverstone on state-of-the-art Esports simulators
Learn more about our team Partners, including:
Kraken's Grid Pass perks and benefits, hanging bar challenge, retro gaming station, History in the Making collectibles, and Scalextric set
Komatsu's haul truck simulator
Keeper Security’s Spin Cam
Myprotein’s protein bar, Batak machine, and digital leaderboard
Experience our decorated history through iconic trophies and memorabilia worn by Championship-winning Williams Racing drivers, plus see two of our most famous cars – the FW07B and FW16B – and our most recent FW46 show car
Win a British Race Experience for two through the augmented reality treasure hunt, ‘Where is Williams Fan Zone’, exploring London landmarks while collecting digital items along the way
Shop the Williams Racing team merchandise collection, including the exclusive British Grand Prix collection
Visit williamsf1.com for driver appearance timings closer to the event. Fans who download and register on the Williams Racing app will have access to the latest event information, the ‘Where is Williams Fan Zone’ augmented reality experience, and even more chances to win exclusive prizes.
The inaugural Prodigy Draft will also be held at the Fan Zone on Saturday 6 July at 2pm BST, announcing the four drivers selected to progress from esports racing to the real-world Prodigy Racing League. Projected first round draft picks will be on-site to hear their names called by their new teams.
The 2024 Williams Racing Fan Zone in London is a continuation of the team’s 2024 Fan Zone World Tour, building on the success of the team’s fan zone events over three F1 seasons. The fan zones are part of the team’s commitment to offer unparalleled access to fans in the cities we race in, with stops this year including Melbourne, Tokyo, Miami, Montreal and Barcelona.
Location: Below the Lights, Piccadilly Circus, London, W1B 5RA
Dates: Tuesday 2 to Sunday 7 July
Opening Hours: Tuesday: 10am – 6pm
Wednesday-Saturday: 10am – 7pm
Sunday: 10am – 3pm
Zak O’Sullivan, Williams Racing Academy Driver: “I’m really looking forward to coming down to the Fan Zone and meeting the passionate fans that support Williams throughout the season. There’s no feeling like racing at home, and a huge part of that is the atmosphere and energy of race week, so it’s special to bring that to Piccadilly Circus again. Whether watching the race at Silverstone or at home, it's a great way to get involved!”
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Williams Grand Prix Engineering Limited is a company registered in England and Wales under company number 1297497.
Its registered office is at Grove, Wantage, Oxfordshire, OX12 0DQ
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