Revealed: Our Fan-Designed Rear Wing

After tens of thousands of fans around the world voted in our second Rear Wing takeover contest, we can reveal that the FW46 cars driven by Alex Albon and Franco Colapinto will feature six fan digital alter egos from the pioneering Williams Racing Cosmos Collection.

Williams and Official Crypto and Web3 Partner Kraken sent 100,000 supporters registered with our Grid Pass programme their own unique collectible PFP for free, designed by leading Web3 artist Candy Apple – and gave them the chance to get their character on the car.

Grid Pass holders submitted their designs, which were then narrowed down to 12 and put to three rounds of fan voting.

More than 35,000 votes were cast for the winning design that will be seen by hundreds of millions of people around the world during the United States Grand Prix – in what will also be Alex Albon’s 100th Formula 1 race.

Fans can snatch a first look at the design, featuring Cosmos Collection characters with clothing inspired by different eras from Williams’ illustrious history, at our Austin Fan Zone, which opens on Monday.

James Bower, Williams Racing's Commercial Director, emphasised that, "We are always looking for innovative ways to showcase our proud F1 history and bold ambition to our growing global fanbase and the Williams Racing Cosmos Collection is a perfect example of that.

"Combining iconic Williams Racing branding with leading Web3 technology has proven hugely popular and we are looking forward to seeing this eye-catching design out on track.”

Candy Apple, the designer of the collection, mirrored Bower's enthusiasm, adding, "Having my art featured on the rear wing of a Formula 1 car is beyond special.

"As a Web3 creator, it's particularly unique – offering a creative and exciting way for digital collectibles to be seen by the world. My ultimate goal with my art has always been to just make people smile, and I’m grateful to Kraken and Williams for helping make that more of a reality.”

Kraken CMO Mayur Gupta, meanwhile, looked to emphasise how the contest was, "a testament to the power of community-driven initiatives."

He continued; "By combining innovative technology, design, and fan engagement, we're helping push the boundary of what's possible in the world of motorsports and beyond.

"We're honoured to be a part of this bold initiative and look forward to continue bringing unique experiences to fans worldwide in our partnership with Williams."