Atlassian Williams Racing Welcomes Super Group as Official Partner

Atlassian Williams Racing today announces a major multi-year partnership with Super Group Limited (NYSE: SGHC), the parent company of leading online sports betting and gaming business Betway and casino brand Jackpot City, as the team prepares to unveil its race livery for the 2025 Formula 1 season.

Both brands will appear on the FW47 driven by Alex Albon and Carlos Sainz this year, with the eye-catching livery due to be revealed to the world tomorrow at F1’s unprecedented season launch at London’s The O2.

The agreement will see Super Group’s brands become Atlassian Williams Racing’s Official Betting Partner, Official Casino Partner, Official Gaming Partner, Official Score Partner and Official Live Score Partner. It marks Super Group’s entry into Formula 1, building on their market-leading sports sponsorship portfolio which includes teams from across the Premier League, La Liga, NBA and more.

“We are delighted to join the thrilling world of Formula 1, by partnering with one of the most prestigious teams in motor racing," Neal Menashe, Chief Executive Officer at Super Group, commented.

"The sport perfectly matches the excitement that our brands offer our worldwide customer base and we look forward to Betway and Jackpot City logos being seen at circuits across the globe during the varied and entertaining Grand Prix calendar.”

The announcement continues Williams’ commercial momentum and growth as the team strengthens in all areas in pursuit of future Championship success.

Last week the team announced a new long-term title and technology partnership with leading collaboration software provider Atlassian, to begin a new era as Atlassian Williams Racing. For 2025 the team has also recently announced a new multi-year partnership with Santander, alongside extended and expanded partnerships with Duracell, Gulf Oil International and Kraken.

James Bower, Commercial Director at Atlassian Williams Racing, added: “We are pleased to welcome Super Group into Formula 1 as an Official Partner to Atlassian Williams Racing.

"Williams is an icon of a sport that has a growing global fan base of more than 700 million people and is broadcast in 200 territories, providing an incredible platform for Betway and Jackpot City to reach fans in every corner of the planet.

"We take great pride in our award-winning, innovative and fan-focused approach to partnership activations and look forward to working together with Super Group in 2025 and beyond.”