Behind the Badge: Canada 2024

Published on
06 Jun 2024
Est. reading time
2 Min

Unlock the 2024 Canadian Grand Prix badge and claim exclusive assets for your Driver Card

Formula 1 is back in North America for the second time in 2024, and it’s time for you to add to your ever-growing badge collection!
Make sure to unlock this weekend's unique Canadian design to take another step towards claiming our exclusive prize when you assemble all 24 of our badges.
Each Grand Prix Williams Racing Badge draws inspiration from the race location, making for a colourful collectable that will impress all.
When you unlock this week’s design, you’ll also gain a vibrant selection of new assets for your Driver Card, including backgrounds and a helmet.
Keep on reading to discover more about this weekend’s design, or scroll to the bottom to unlock the ninth race badge of 2024.

Behind the Badge: Canada

Inspired by the 2019 Canadian Grand Prix trophy, the Williams Racing Canada Badge captures the essence of speed and national pride.
This emblem features two glowing maple leaves, coloured red and yellow, symbolising the vibrant spirit of Canada.
The badge is completed with the word "Canada" elegantly written on a chequered ribbon, echoing the iconic silver chequered base of the trophy.
This design pays homage to the thrilling races at the Circuit Gilles-Villeneuve, blending the dynamic energy of the track with the unmistakable pride of the Canadian nation.
The glowing maple leaves represent both the fiery competition and the warmth of the Canadian fans who light up the grandstands every year.
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Williams Grand Prix Engineering Limited is a company registered in England and Wales under company number 1297497. Its registered office is at Grove, Wantage, Oxfordshire, OX12 0DQ
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