Williams Racing and Zoox form F1’s first autonomous vehicle partnership

Williams Racing are delighted to announce a groundbreaking new partnership with autonomous ride-hailing company Zoox.

Zoox are reinventing personal transportation with their purpose-built robotaxi, combining cutting-edge technology with an unrivalled experience for riders.

They will become an Official Regional Partner of Williams Racing on a multi-year agreement, with their logo appearing on Williams cars for races in the United States — starting with this month’s Las Vegas Grand Prix.

Zoox’s robotaxi will also be present at Williams’ Las Vegas Fan Zone at the New York-New York hotel throughout race week, offering fans a glimpse into the future of autonomous travel.

Then, for 2025 and beyond, Zoox will be getting involved with events in Las Vegas, Austin and Miami — three cities where their autonomous technology is currently in testing.

An independent subsidiary of Amazon, Zoox will be welcoming its first public riders into its purpose-built robotaxi in Las Vegas, starting in 2025.

This partnership marks the first time an autonomous vehicle company has partnered with a Formula 1 team, bringing together two worlds of pioneering technology.

It also reinforces Williams’ commercial momentum and growth strategy, following on from recent partnership extensions with Gulf Oil International and Kraken.

Reflecting on the news, Williams Racing Team Principal James Vowles said:

“Williams Racing is excited to be bringing the future of mobility into Formula 1 and delighted to welcome Zoox as the first autonomous vehicle company to become a partner in the sport.

“At first glance this might seem an unlikely partnership — F1 is about pitting the best drivers in the world against each other, while Zoox is pioneering driverless travel — but both Williams and Zoox are operating at the leading edge of automotive technology and share core values in how we do business.

“We look forward to helping Zoox reach new audiences, starting in Las Vegas later this month.”

Carly Wyatt, Zoox’s Head of Communications & Marketing, also spoke positively about the partnership, saying:

“Partnering with Williams Racing reflects our shared values in the pursuit of performance and precision, and will allow Zoox to reach a new audience of Williams and F1 fans who embrace innovation and engineering excellence.

“This unique collaboration between a Formula 1 racing team and a robotaxi company presents an opportunity to provide deeper, behind-the-scenes insights into how these two industries are using similar cutting-edge technologies, including the latest advancements in AI, to reshape the future of both motorsports and mobility.”