Atlassian Williams Racing Announces Partnership With Global Digital Transformation Leader Brillio

Ahead of the first race of the 2025 FIA Formula 1 World championship, which kicks off this weekend in Melbourne, Atlassian Williams Racing is pleased to announce a major multi-year partnership with Brillio, the global technology consulting and service company.

Atlassian Williams Racing, the British-based F1 team with 9 Constructors’ Championships and 7 Drivers’ Championships is joining forces with US-headquartered technology consulting and service leader Brillio, bringing together two companies that share the values of speed, precision and innovation.

“We’re thrilled to welcome Brillio as a partner to Atlassian Williams Racing at such an exciting time for this iconic team," shared James Vowles, Team Principal.

"Brillio’s expertise in harnessing cutting-edge technologies to unleash potential and performance align perfectly with our vision for the future as we transform in all areas to return to winning ways.

"Brillio joins a growing roster of major global companies who believe in our destination and want to contribute on our journey.”

Under the partnership, Brillio becomes the Official Digital Transformation Partner of Atlassian Williams Racing and will work exclusively to support digital transformation initiatives within the team. Brillio has a proven approach to helping customers adapt, compete and win by applying its expertise in data, AI, platform engineering, cloud and infrastructure services. Brillio will also become an Official Data and AI Services Partner to Williams. Over the term of the agreement Williams will be looking to utilise this expertise in its pursuit of future World Championship success.

“Brillio will play a pivotal role in accelerating the transformation of Atlassian Williams Racing," Sorin Cheran, Chief Information and Analytics Officer at Atlassian Williams Racing, commented.

"Their agility, focus on excellence and challenger mindset make them the ideal partner for Williams, and their expertise in high-performance data engineering will be crucial to us gaining a competitive advantage on and off track.”

The Brillio brand will adorn the FW47 race cars of Alex Albon and Carlos Sainz from this weekend’s Australian Grand Prix. The partnership will also look to leave a legacy by elevating Brillio’s global Corporate Social Responsibility initiative, Bringing Smiles, which is focused on fostering STEM education and career development among underserved children to prepare them for a digital-first and disruptive world. STEM education is also a major focus for Atlassian Williams Racing, which runs a schools outreach programme that will bring more than 10,000 8 to 15-year-olds to its Grove HQ free of charge this year to introduce them to careers in science, technology, engineering and maths through the lens of motorsport.

Raj Mamodia, Founder & CEO of Brillio, added: "Brillio is excited to be part of Atlassian Williams Racing as it continues its journey back to the top.

"We have a track record of providing competitive advantage to the companies we work with. At Brillio, we believe high-performance engineering, data and AI are the keys to unlocking the next era of motorsport excellence.

"Our partnership with Atlassian Williams Racing goes beyond technology, it’s about a relentless challenger mindset to push boundaries, redefine speed, and accelerate innovation.”

The latest commercial signing for Williams underpins the team’s momentum in this area as it continues to strengthen on and off track. This weekend will see the team race for the first time as Atlassian Williams Racing following the winter announcement of its title partnership. Ahead of the 2025 season the team has also announced new partnerships with Santander, Super Group and Reviva and extended partnerships with Duracell, Gulf Oil International and Kraken.