Williams and Gulf Expand Global Partnership

Published on
23 Oct 2024
Est. reading time
2 Min

Reviva Coffee to fuel team at track and HQ as Official Coffee Partner from 2025

Williams Racing has today announced a multi-year extension and expansion of its award-winning partnership with Gulf Oil International Ltd.
The union between two icons of motorsport began in 2023 when Gulf, one of the world’s leading manufacturers of oils and lubricants, joined Williams’ mission to transform and win future world titles.
The partnership has delivered several memorable moments, including the Gulf x Williams Fan Livery Vote campaign which saw 180,000 votes cast for the Bolder Than Bold livery – which ran at three Grands Prix last year and picked up two prestigious awards. It then returned last month as Alex Albon drove the FW45 in front of a passionate bumper crowd at the Anhebi Sambadrome in São Paolo.
And now announced for 2025 is the news that Gulf's coffee brand Reviva will become the Official Coffee Partner to the team.
Crafted from 100% Arabica beans sourced from Rainforest Alliance-certified farms in Brazil, Colombia and Honduras, Reviva will fuel the team and its guests at all races on the Formula 1 calendar and at Williams’ HQ in Grove.
And the Reviva logo will feature on the FW47 car to be driven by Alex Albon and Carlos Sainz – one of the most formidable driver line ups on the grid.
James Vowles, Team Principal, said he was "thrilled to deepen and extend our partnership with Gulf Oil International, a brand with a motorsport heritage to match our own and one that is synonymous with excellence and innovation.
"The introduction of Reviva as our Official Coffee Partner will mark the start of our next chapter together, bringing together two brands with bold ambition and strong momentum.”
Mike Jones, meanwhile, the CEO of Gulf Oil International UK Limited, said, “we look forward to seeing [Reviva] on the world stage of Formula 1 through the Williams Racing partnership.
"We are also delighted to extend the partnership between Gulf and Williams Racing, building on what we have achieved in our first two seasons together, and our commitment to continue bringing engaging activations for the fans, including iconic Gulf liveries and F1 demos in our key markets.”
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