Williams Racing’s 2021 Formula One challenger, the FW43B, will be unveiled this Friday 5th March at 14:00 GMT using an innovative augmented reality (AR) approach. Fans across the globe will be able to get their first look at our new car and livery using a dedicated smartphone app that projects a full-sized 3D model of the FW43B into their homes, gardens, driveways or wherever they are in the world!
Available soon on Android.
On the day of the launch, those that have downloaded the app will receive a push notification as soon as content is available.
Fans will also be able to win a virtual meet and greet with our 2021 race drivers, George Russell and Nicholas Latifi by sharing their best images of the FW43B on social media. A camera icon within the app will let fans take a screenshot of the car and share their image on social media. By using the hashtag #FW43B and tagging Williams Racing they will gain entry into the competition to win this amazing prize.