Fan Zone
The Atlassian Williams Racing Fan Zone
Over the past three years, thousands of fans experienced our Fan Zones across the globe... and the Williams World Tour is brining them back in 2025!
From showcars and Esports rigs to special appearances and exclusive giveaways, the Atlassian Williams Racing Fan Zone has it all.
NEXT STOP: MIAMI
The Atlassian Williams Racing Fan Zone presented by Kraken is back in the USA for 2025 and will be arriving in the heart of Miami for the fourth time.
Our Fan Zones offer fans truly unmatched access and experiences, regardless of whether they are able to attend the race. Hosted at the iconic Lincoln Road, the free-to-enter event will be running from Monday 28 April to Sunday 4 May and promises to be a thrilling event for race fans new and old.
BE OUR MIAMI VIP
ENTRIES CLOSE ON FRIDAY! This is your last chance to win an unforgettable VIP getaway to the 2025 Miami Grand Prix!
During the week, fans will have the opportunity to:
Hear Q&As from Atlassian Williams Racing F1 driver Alex Albon and Team Principal James Vowles – sign up to be the first to learn the exact timings nearer the event
Show their speed at the Miami International Autodrome on our state-of-the-art esports simulators.
Discover our partners and win prizes with Kraken’s Reaction Ring, Plinko and Buzzer Game Challenge, plus try your hand at driving Komatsu’s Haul Truck Simulator & see the Zoox autonomous robotaxi.
Test their reflexes just like our drivers on the batak reaction machines
Get up close with our FW47 show car
Explore Williams’ decorated history in the Heritage Zone
Get their hands on exclusive Atlassian Williams Racing merchandise
To get access to our Fan Zone, make sure you’ve downloaded our official Atlassian Williams Racing app, and create your own Driver Card. Upon arrival, you must share their Driver Card to a staff member for entry.
Fans can download the Kraken Wallet and unlock elevated experiences at the Fan Zone through the new-and-improved Grid Pass. The Kraken Wallet is available for download on the App Store or Google Play.
Location:
430 Lincoln Road, South Beach, Miami
Dates:
Monday 28 April to Sunday 4 May
Opening Hours:
Monday – Saturday: 11am – 7pm
Sunday: 10am – 2pm
CONFIRMED 2025 FAN ZONES
Melbourne, Australia – 10th to 16th March
Miami, USA – 28th April to 4th May
Barcelona, Spain – 26th May to 1st June
London, United Kingdom – 1st to 6th July
Singapore – 29th September to 5th October
Austin, USA – 13th to 18th October
Exact details for each Fan Zone will revealed closer to the event, make sure you're signed up and have claimed your Driver Card to be one of the first know...
DRIVER CARD 2025
Claim and customise your free pass to the world of Atlassian Williams Racing!
Fan Zone FAQs
Here to answer some of your burning questions before you come and visit us at our Fan Zone.
How much does it cost to enter?
Our Fan Zones are free to enter! For the best experience, make sure you’ve downloaded the Atlassian Williams Racing app (also free!), register for the Fan Zone and get your Driver Card.
How do I play on the Esports simulator rigs?
Playing on the simulators is completely free, all we ask is that you download the Williams Racing app and register for the Fan Zone.
What are the opening hours?
Our opening hours and will be announced soon.
How do I win prizes?
You have the chance to win prizes by scanning NFC codes at our Fan Zone! Simply join the Williams Racing app to get started.
Can I bring food and drink?
We kindly ask that you refrain from consuming food and drink inside the Fan Zone as it is not permitted.
Is there disabled access?
The Melbourne Fan Zone is located at street level. Please see a member of staff should you require any further assistance.
What time shall I arrive for a driver Q&A?
Our driver appearances are always very popular and space is operated on a first come first serve basis. We strongly suggest arriving early to avoid any disappointment.
Can I buy Williams Racing items at the Fan Zone?
Of course! We will have a wide range of Williams Racing merchandise available to purchase. Our Fan Zone only accepts card payments.
Can I make returns?
You can return for free during the Fan Zone, otherwise you may incur shipping costs.
Are there public bathrooms or changing rooms?
No, we do not have these in the Fan Zone.
How to claim your Grid Pass
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© the Williams Group, under licence to Williams IP Holdings LLC
Williams Grand Prix Engineering Limited is a company registered in England and Wales under company number 1297497.
Its registered office is at Grove, Wantage, Oxfordshire, OX12 0DQ
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