2026 Grid Pass Evolution to Krak

An Update for Williams Grid Pass Holders

From Access to Action

Since launching Grid Pass in 2023, Kraken and Atlassian Williams F1 Team have explored new ways to bring fans closer to the team, both digitally and at the fan zones. Grid Pass was built around one core idea: access.

As we look ahead to 2026, that experience is evolving. This isn’t about lessening fan engagement; it’s about upgrading it.

Why We’re Evolving

Grid Pass was created at a time when digital collectibles were central to fan experiences. Since then, Kraken has built a global money app, Krak, that lets anyone, anywhere spend and send over 400+ currencies and crypto assets in 160+ countries, all in one place.

We are bringing Williams fans with us as we make it simpler, more global, and more practical to spend and send money.

Meet Krak

Krak is Kraken’s all-in-one global crypto paymentsapp, designed for everyday use.

With Krak, fans can:

Send crypto instantly using a simple @Kraktag

Hold and spend 400+ currencies and crypto assets in 160+ countries, all in one place

Use the Krak Debit Card anywhere Mastercard is accepted, only available in the UK and EU at this time.

Move money quickly, transparently, and securely worldwide

Grid Pass was about access. Krak is about action.

How to Get Started with Krak

Getting set up is quick and easy:

Download the Krak app from the App Store or Google Play → [insert link]

Create your account using your email

Verify your identity (this helps keep everything secure)

Choose your @Kraktag — your unique username for sending and receiving money

Add funds using crypto

Once you’re set up, you’re ready to unlock Krak-powered fan experiences.

What This Means for Williams Fans

Beginning in 2026, Fans can claim a special Krak badge by verifying their Krak account by sharing their @Kraktag. Badge holders unlock access to Krak-powered fan moments during fan zones, race weekends, etc.

What Fans Can Expect at the Fan Zones

In 2026, fan zones will take the next step in the evolution from Grid Pass to Krak. We’re doubling down on Krak and the Krak Card, introducing new incentives and interactive activations designed to reward fans for signing up, participating, and engaging throughout race week. Terms apply.

When you sign up for Krak and participate at the fan zone, you can expect:

15% off Williams merchandise when purchasing with the Krak Card, only available in the UK and EU, or Krak App

Exclusive Access to Krak-only fan zone activations

Opportunities to win special prizes available only to Krak participants

Activations will continue to evolve throughout the season as we learn what fans love most

Tactics and rewards may adapt based on engagement and outcomes, keeping each fan zone fresh and exciting.

By focusing on Krak-powered experiences, we’re moving beyond digital access and creating fan moments that are interactive, rewarding, and built for real-world engagement, both trackside and beyond.

Looking Ahead

Kraken and Atlassian Williams F1 Team are continuing to bring fans closer to the sport, now through experiences designed for everyday life.

Available now

Krak Badge 2026

Earn Exclusive Rewards

Get access to exclusive events, digital experiences, unlock collectables and get closer to the team and drivers!

Learn More

Disclaimer

Geographic restrictions apply. Instant buy/sell fees apply when you convert one asset or currency to another before making a transfer. Please see our fee schedule for more information. Applicable fees will be shown before you make a transfer.

In the UK, Krak Card is issued by Monavate Limited, authorised by the Financial Conduct Authority to carry on electronic money activities and related payment services (FRN: 901097). Payward Services Limited is authorised by the Financial Conduct Authority to carry on electronic money activities and related payment services under the Electronic Money Regulations 2011 (FRN: 1010381). E-Money services are not subject to protection under the Financial Services Compensation Scheme.

Cryptoasset exchange and custody services are offered by Payward Ltd, registered as a cryptoasset firm with the Financial Conduct Authority (FRN: 928768). These services are unregulated and not subject to protection under the Financial Services Compensation Scheme. Note the value of cryptoassets can go down as well as up and gains may be subject to Capital Gains Tax. These materials are for general information purposes only and are not investment advice or a recommendation or solicitation to buy, sell, stake or hold any cryptoasset or to engage in any specific trading strategy.

In the EU, Krak Card is issued by UAB Monavate, authorised by the Bank of Lithuania to carry on electronic money activities and provide related payment services (authorisation code: LB002139).The e-money wallet associated with the KrakCard is provided by Payward Ireland Limited, trading as Kraken, is regulated by the Central Bank of Ireland.

Spot trading services are offered by Payward Europe Solutions Limited t/a Kraken, regulated by the Central Bank of Ireland. These materials are for general information purposes only and are not investment advice or a recommendation or solicitation to buy, sell, stake or hold any cryptoasset or to engage in any specific trading strategy. Kraken does not and will not work to increase or decrease the price of any particular cryptoasset it makes available. The unpredictable nature of the cryptoasset markets can lead to loss of funds. Tax may be payable on any return and/or on any increase in the value of your cryptoassets and you should seek independent advice on your taxation position.

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